yvex® is a German intimacy brand: condoms in three versions (condom+, condom pure, condom core), love longer, glide longer and hygieno, sold from its own shop to the EU in German and English, with a dealer and affiliate programme behind it. The brand’s claim is conscious connection and intense sensation without chemistry, and the product line is built to hold that claim.
This is the firm’s own venture, co-founded and operated end to end. Pierre Blanquett is co-founder and managing partner: direction, partners, the commercial position. Piotr Zalewski is co-founder for systems and brand: the brand and design system, the packaging, the shop, the operating structure. The sourcing discipline underneath is run the way the firm runs it for clients.
Scope delivered
- An innovation framework for new products: emotionally resonant, meeting the market’s pressure for safety, operationally ready for scale
- The full brand and packaging system, from the condom cap to the shipping box
- The shop: EU-wide delivery, two languages, dealer and affiliate programme
- Editorial on intimacy and mental health, published by the brand
Outcome
A trusted ecosystem of products, knowledge and partnerships, with the credibility to hold the modern intimacy journey. It is the firm’s proof that the three functions can run as one line, from direction to factory to market.