WandWert® is a European media house in Hamburg. Its clients are Asian brands entering Europe, and its product is the campaign that gets them there: strategy, localisation, compliance and execution, delivered as one process instead of four vendors.
The firm holds two seats. Pierre Blanquett leads strategic partnerships on the European side. Phoebe Ye heads APAC, the client side, where the brief originates and the brand’s own team has to be carried through a market it does not yet read.
Mandate
- Strategy: the position a brand can hold in Europe, decided before the spend
- Localisation: language, tone and format, done by people who read both markets
- Compliance: campaigns that pass European advertising and product rules the first time
- Execution: targeted media delivery, measured, on one coordinated schedule
Outcome
A scalable, measurable market presence for the brands the house represents, supported by compliant campaigns and targeted media delivery. Friction removed at the point where most Asia-to-Europe launches lose their first year.